Most Recent Additions*

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The Role of Coordinated Marketing-Operations Strategy in Services: Implications for Managerial Decisions and Execution
Michael Dixon, Ekaterina V. Karniouchina, Bo van der Rhee, Rohit Verma, and Liana Victorino

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How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising
Altaf Merchant, Kathryn A. LaTour, John B. Ford, and Michael S. LaTour

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Learning to Become a Taste Expert
Kathryn A. LaTour and John A. Deighton

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HR Metrics and Talent Analytics
Alexis A. Fink and Michael C. Sturman

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A Morph-Based Simulated Annealing Heuristic for a Modified Bin-Packing Problem
Michael J. Brusco, Gary Thompson, and Larry W. Jacobs

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Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights into Brand Icons
Altaf Merchant, Kathryn A. LaTour, John B. Ford, and Michael S. LaTour

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Learning to Become a Taste Expert
Kathryn A. LaTour and John Deighton

*Updated as of 07/20/18.