Incentive travel is a multi-billion dollar segment of the travel industry that continues to grow. This white paper outlines the findings from the 2016 JD Power/SITE Foundation survey on incentive travel buyers and sellers, bringing particular focus to the considerations and concerns facing incentive travel professionals. Controlling program costs is a major focus as travel planners turn to less expensive destinations, accommodations and amenities while still seeking innovative and engaging experiences for participants. North American, Caribbean and European destinations are increasingly popular for incentive travel. Buyers and sellers of incentive travel services report growing concerns regarding economic volatility, regulatory changes that make travel more difficult for some populations, and safety issues such as local violence or terrorism. And while consolidation and disintermediation within the travel industry continue to influence planning decisions, incentive travel professionals maintain a largely optimistic outlook for growth in the near future.
Robson, S. K. A., Garlick, R., & Hinton, K. (2017). JD Power/SITE Foundation Incentive Travel Survey 2016 . Cornell Hospitality Report, 17(19), 3-12.