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A suite of studies demonstrates the importance of managers’ acting in keeping with their verbalized commitments and stated beliefs. While this seems to be a logical proposition, the studies explained in this paper demonstrate some of the challenges that arise from conflicting priorities and how to address those conflicts. Although the studies were conducted in the healthcare, hospitality, and aerospace industries, as well as in Belgium and the United States, the results highlight the principle that applies to all industries. Management consistency in speech and action promotes employees’ performance and corporate outcomes. At the same time, perceived management hypocrisy is actively destructive of workplace attitudes and performance.


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