Bodvarsson, et. al. (2003) argue that a non-recursive relationship between service and tipping has lead researchers to under-estimate the strength of the causal impact of service on tipping. In this paper, I criticize their arguments, analyses, and conclusions. Then, I reanalyze their data to draw more appropriate conclusions about what the data say concerning the effects of service on tipping.
Lynn, M. (2003). Restaurant service quality: A commentary on Bodvarsson, Luksetich and McDermott [Electronic version]. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/96