[Excerpt] Our study is motivated by the fundamental question of whether social entrepreneurs differ from 'traditional' entrepreneurs. More concretely, is the way that aspiring entrepreneurs view social entrepreneurial opportunities different from the way they view more traditional (defined as primarily economic) entrepreneurial opportunities? Answering this question is critical to the advancement of the study of social entrepreneurship, and represents a powerful vehicle for demonstrating how the study of social entrepreneurship also advances our knowledge of traditional entrepreneurship.
Krueger, Jr., N., Kickul, J., Gundry, L. K., Verma, R., & Wilson, F. (2009). Discrete choices, trade‐offs, and advantages: Modeling social venture opportunities and intentions[Electronic version]. Retrieved [insert date], from Cornell University, School of Hotel Administration site: http://scholarship.sha.cornell.edu/articles/570