Title
Serving More Segments and Offering More Products: What Are the Costs and Where Are the Profits?
Publication Date
12-1999
Abstract
Making more money involves more than targeting new customer segments and offering new services.
Recommended Citation
Enz, C. A., Potter, G., & Siguaw, J. A. (1999). Serving more segments and offering more product: what are the costs and where are the profits? [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 40(6), 54-62. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/489/
Included in
Finance and Financial Management Commons, Hospitality Administration and Management Commons
Comments
Required Publisher Statement
© Cornell University. Reprinted with permission. All rights reserved.