When a lodging operation is doing an innovative and excellent job in a particular area, the industry benefits from spreading the word about the practice. But first one has to discover those best practices.
Dubé, L., Enz, C. A., Renaghan, L. M., & Siguaw, J. A. (1999). Best practices in the U.S. lodging industry: Overviews, methods, and champions [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 40(4), 14-27. Retrieved [insert date], from Cornell University, School of Hospitality Administration site:http://scholarship.sha.cornell.edu/articles/484/