The hotel industry is gradually catching on to this revenue-enhancing technique.
Kimes, S. E. (2002). A retrospective commentary on “Discounting in the hotel industry: A new approach” [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 43(4), 92-93. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/471/