Propounding theories is one thing, but too often the intended beneficiary hasn’t the time or tools to check their usefulness. Here’s a case where researchers worked with a local restaurant to test their ideas, make recommendations for improvement, and track the results.
Kimes, S. E., Barrash D. I., & Alexander, J. E. (1999). Developing a restaurant revenue-management strategy [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 40(5), 18-29. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/462/