A good way to explore the full dimensions of a problem is to examine it first hand, with field- based, qualitative research—using a collaboration between a practitioner and a researcher.
Walsh, K. (2003). Qualitative research: Advancing the science and practice of hospitality [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 44(2), 66-74. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/452/
This article was nominated for the Cornell Hotel and Restaurant Administration Quarterly Best Paper Award for 2003.