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Entrepreneurship is becoming increasingly important to strategic programmatic initiatives at universities. Entrepreneurship education at the university level is important to building the next generation of leaders for global innovation. The term entrepreneurship varies widely causing confusion when setting plans for entrepreneurship education curriculum development at the university level. This chapter outlines a foundational, working definition of entrepreneurship that combines two goals of entrepreneurship education: new venture creation and value creation. It also provides a high-level overview of the evolution of entrepreneurship education and global entrepreneurship education and research. The new term entrepretality, or entrepreneurship education in the hospitality industry, is defined. Additionally, the basic assumptions of situated learning and hermeneutic phenomenological inquiry are outlined. Examples of situated learning in the hospitality industry, specifically in rural tourism and the culinary arts, are presented. Finally, the chapter discusses implications for the future for entrepretality, highlighting the need to continue to link the academic and the practical.


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© Fagbokforlaget. Final version published as: Olsen, M. A., & Mykletun, R. J. (2012). Entrepretality: Entrepreneurship education in the hospitality industry. In T. Furunes, R. J. Mykletun, & E. Marnburg (Eds.), Current research in hospitality and tourism. Bergen, Norway: Fagbokforlaget. Reprinted with permission. All rights reserved.