[Excerpt] Restaurateurs tend to put enormous energy into planning their restaurants' interior and back-of house spaces, but often treat the outside like an afterthought. This is unfortunate because the exterior of your restaurant is often the customer's only clue about who you are and what kind of experience they can expect before they commit to walking in your front door.
Robson, S. (2011). Welcome! How to maximize the appeal of your restaurant’s entrance [Electronic version]. Restaurant Startup and Growth, 8(8), 42-45. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/147/