In March 2005, we asked subscribers of the Cornell Quarterly (that is, those for whom we had e-mail addresses) to complete a short survey. At the time I am writing this, we had received 97 completed surveys from the 981 subscribers we had polled, for a response rate of 9.9 percent.
Thompson, G. (2005). Reflections on our recent subscriber survey. Cornell Hospitality Quarterly, 46(3), 296-298. doi: 10.1177/0010880405276937