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Cornell Real Estate Review

Abstract

This paper provides insight into the site-selection process for retail real estate decisions. After briefly exploring current methods of retail site selection, this paper will present a new method for site selection: the “regression approach for retail site selection.” This method—introduced through a case study determines a retailer’s key site selection criteria based on historical data from past site selections. A developer can then extrapolate any retailer’s past decisions to find attractive new sites for the retailer.

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