Making IT Matter: A Manager’s Guide to Creating and Sustaining Competitive Advantage with Information Systems
Loading...
No Access Until
Permanent Link(s)
Collections
Other Titles
Author(s)
Abstract
Some industry observers have suggested that information technology (IT) has lost its ability to be a strategic resource for modern organizations. However, such examples as Harrah’s and Ritz-Carlton present evidence to the contrary. Harrah’s has used IT to gather substantial business intelligence and identify its best customers, while Ritz-Carlton uses IT to personalize every guest room and every stay for its returning customers. Many other firms outside the industry, such as Dell, eBay, and Lands’ End, provide further evidence of how sustained competitive advantage can be built around IT. While the task is not easy, when firms are successful in doing so the rewards can be tremendous.
Journal / Series
Volume & Issue
Description
Sponsorship
Date Issued
2004-11-01
Publisher
Keywords
information systems; information technology; high-speed internet access (HSIA) capability; added value
Location
Effective Date
Expiration Date
Sector
Employer
Union
Union Local
NAICS
Number of Workers
Committee Chair
Committee Co-Chair
Committee Member
Degree Discipline
Degree Name
Degree Level
Related Version
Related DOI
Related To
Related Part
Based on Related Item
Has Other Format(s)
Part of Related Item
Related To
Related Publication(s)
Link(s) to Related Publication(s)
References
Link(s) to Reference(s)
Previously Published As
Government Document
ISBN
ISMN
ISSN
Other Identifiers
Rights
Required Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher
Rights URI
Types
article