Industry Perspectives: A White Paper Series from Cornell

The Industry Perspectives: A White Paper Series from Cornell draws on the expertise of hospitality industry leaders for their insights on the issues that matter most to senior executives and hospitality practitioners.

Participation in this industry-wide forum is open to leaders in all areas of the hospitality industry and related businesses. The Industry Perspectives series allows executives and managers to share successful ideas from their organizations or to explain positive interactions of hospitality businesses and their communities. The perspectives should present examples and procedures that others in the industry could learn from and follow.

Please note that all new and forthcoming Industry Perspectives will be published as Center for Hospitality Research Reports. They can be found in the Center for Hospitality Research Reports collection, and in the collection of all Center for Hospitality Research Publications.

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Submissions from 2013

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Using Research to Determine the ROI of Product Enhancements: A Best Western Case Study, Rick Garlick and Joyce Schlentner

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Lost in Translation: Cross-Country Differences in Hotel Guest Satisfaction, Gina Pingitore, Weihua Huang, and Stuart Greif

Submissions from 2012

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Engaging Consumers: Building the LEGO Brand and Culture One Brick at a Time, Conny Kalcher

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Energy University: An Innovative Private-Sector Solution to Energy Education, R. Sean O'Kane and Susan Hartman

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The Integrity Dividend: How Excellent Hospitality Leadership Drives Bottom-Line Results, Tony Simons Ph.D.

Submissions from 2011

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The Game Has Changed: A New Paradigm for Stakeholder Engagement, Mary Beth McEuen

Submissions from 2010

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The Future of Meetings: The Case for Face-to-Face, Christine Duffy and Mary Beth McEuen

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Hospitality Business Models Confront the Future of Meetings, Howard Lock and James Macaulay

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Making Customer Satisfaction Pay: Connecting Survey Data to Financial Outcomes in the Hotel Industry, Regina Pingitore, Dan Seldin, and Arianne Walker

Submissions from 2008

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Sustainable Development in the Hotel Industry, Hervé Houdré

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North America’s New Town Centers: Time to Take Some Angst Out and Put More Soul In, Karl Kalcher

Submissions from 2006

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The Power of Personal Service: Why It Matters What Makes It Possible How It Creates Competitive Advantage, Barbara M. Talbott