[Excerpt] The closer the relationship between franchise headquarters and the on-site hotel managers, the better individual franchisees will perform—and the stronger the chain becomes.
Brown, J. R., & Dev, C. S. (1997). The franchisor-franchisee relationship: A key to franchise performance. Cornell Hotel and Restaurant Administration Quarterly, 38(6). 30-38. doi:10.1016/S0010-8804(97)85367-0