[Excerpt] In starting to write this message, I was struck by the fact that one of the hardest things of writing an article is getting started. To capture a reader's interest, make a case for the value of an article, and still quickly get to the core of one's ideas can be difficult to accomplish. A common technique authors employ to get their articles started is to provide vague statements about how current practices are weak and how the present article will provide some valuable solution.
Sturman, M. C. (2005). Getting Started [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 46(4), 387-388. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/64/