Economics is only the beginning of the puzzle for successful international expansion by food-service firms. As depicted in the accompanying case study, Outback Korea seems to have considered such other factors as local culture and proper entry strategy.
Verma, R. (2008). Outback Steakhouse in Korea: A commentary [Electronic version]. Cornell Hospitality Quarterly, 49(1), 79-81. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/52/