eCommons

 

Customer Choice Modeling in Hospitality Service: A Review of Past Research and Discussion of Some New Applications

Other Titles

Abstract

Customer choice modeling techniques have grown in sophistication and applicability, so that this methodology can be useful for assessing the services and amenities that are market drivers for customers of hospitality businesses. In essence, customer choice modeling is an experimental process that seeks to identify the key market drivers by comparing respondents’ choices among packages of products and services, known as choice sets. By comparing the ratings of various choice set packages, one can assess which features of a product or service are most critical to the purchase decision. Also helpful in customer choice modeling is analysis of existing purchase patterns, which can be collected from point-of-sale devices and web activity. However, valuable though it is, collected data are backward looking—telling what customers did, but not what they will do. In contrast, customer choice modeling can look forward to see what customers might like, provided the experiment is designed correctly.

Journal / Series

Volume & Issue

Description

Sponsorship

Date Issued

2010-11-01

Publisher

Keywords

customer choice modeling; discrete choice analysis

Location

Effective Date

Expiration Date

Sector

Employer

Union

Union Local

NAICS

Number of Workers

Committee Chair

Committee Co-Chair

Committee Member

Degree Discipline

Degree Name

Degree Level

Related Version

Related DOI

Related To

Related Part

Based on Related Item

Has Other Format(s)

Part of Related Item

Related To

Related Publication(s)

Link(s) to Related Publication(s)

References

Link(s) to Reference(s)

Previously Published As

Government Document

ISBN

ISMN

ISSN

Other Identifiers

Rights

Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.

Rights URI

Types

article

Accessibility Feature

Accessibility Hazard

Accessibility Summary

Link(s) to Catalog Record