The commonly used average measures of ADR, RevPAR, and occupancy may be insufficient to see what the “typical” hotel's performance is really like.
Enz, C. A., Canina, L., & Walsh, K. (2001). Hotel-industry averages: An inaccurate tool for measuring performance [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 42(6), 22-32. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/377/