In this paper, we critically review various explanations for the magnitude effect in tipping and offer a simpler explanation for this effect. We also present a simulation that demonstrates the plausibility of our explanation. The practical implications of both the magnitude effect in tipping and our explanation for it are discussed.
Lynn, M., & Sturman, M. (2003). It’s simpler than it seems: An alternative explanation for the magnitude effect in tipping [Electronic version]. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/221