[Excerpt] As a restaurant operator, you're probably used to getting reports. Last night's sales. The weekly liquor inventory. Last month's payroll. Some days, it may feel like you're drowning in paper and numbers, and that you're measuring and evaluating everything you possibly can in your operation. But are you measuring how well your dining room is working? No, not your servers, but the design of the dining room itself? If you aren't, you could literally be leaving money on a lot of tables.
Robson, S. (2008). Measurable improvement: Using ‘RevPASH’ to gauge your startup dining room’s performance [Electronic version]. Restaurant Startup and Growth, 5(3), 28-35. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/139/