Being the best is only part of the battle for status. One also has to be recognized as being the best.
Catrett, J., & Lynn, M. (1999). Managing status in the hotel industry: How Four Seasons came to the fore [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 40(1), 26-39. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/110/